Technical SEO
Crawlability, indexing, page speed, mobile rendering, canonicals, structured data. Dull, and it decides whether any of the rest counts for anything.
BeetleOPS services · Search
Search Optimisation
Technical SEO, content structure and local search, aimed at the buyers already looking for what you sell.
What this is
Work that puts your products, your services and your catalogue in front of people at the point they go looking
Most of it is unglamorous. Pages that load quickly. A structure a crawler can follow. Content that answers the question somebody actually typed. And enough measurement to tell which of it worked. No tricks: the tricks that work this quarter tend to be the ones penalised next year.
Found by the people already searching.
- Technical SEO
- On-page
- Content
- Local search
- Analytics
- Reporting
01 / What the work covers
Fix the foundations, then earn the ranking
Keyword and intent research
What your buyers actually type, and what they meant by it. Somebody comparing two systems and somebody learning what a WMS is need different pages.
On-page and content structure
Titles, headings, internal links, the shape of the site. Each page should have one job, and it should be obvious what that job is.
Content that answers the query
Pages written for the person searching, covering what they ask before they buy. Nobody has hit a keyword density target since about 2011.
Local search
Business profile, the same details everywhere they appear, and pages for the places you serve. This is what wins the searches with a place name in them.
Measurement and reporting
Analytics and Search Console set up properly, then reported against enquiries. A ranking you cannot spend is not a result.
02 / How it runs
From the audit to the enquiry
- 01
Audit
Crawl the site, see how it is indexed today, and list what is holding it back. Ordered by what each fix would cost you.
- 02
Fix
Clear the technical faults first. Speed, errors, duplicate pages and anything blocking a crawler are worth more than new words.
- 03
Structure
Map pages to the searches they should answer, then fix titles, headings and internal links to match that map.
- 04
Publish
Write the pages the gap analysis says are missing, at a pace you can keep up once we are gone.
- 05
Measure
Positions, traffic, enquiries. Then the results decide what gets worked on next month.
Ask us what you rank for today
We will audit the site, show you where the traffic is going instead, and what it takes to win it back.